[Bangkok, Aug 18th, 2016]
The highest standard of communication design: Baancha House of Tea packaging Design receives the coveted Red Dot: Best of the Best!
The Red Dot jury has reached a decision and is awarding the coveted Red Dot: Best of the Best in the Red Dot Award: Communication Design 2016 to Adhock Studio for its outstanding Baancha packaging Design . In sessions that lasted several days, the 26 experts on the Red Dot jury evaluated each of the large number of entries individually, live and on site. This year saw designers and companies from a total of 46 countries take part in the award. Every year, a select few projects particularly stand out from the numerous entries because of their exceptional design and innovative approach. This time, only 0,8 percent of the projects are recognised with the Red Dot: Best of the Best, the award for outstanding design quality.
BannCha is a unique, new brand of instant tea currently available in 5 popular, traditional Thai fruit flavours, each offering a genuine taste of the Land of Smiles. This delicious beverage tastes just like drinking juice freshly squeezed, straight from the fruit, and the packaging cleverly captures this concept by creating a stunning visual of half-sliced fruit which at the same time resembles a cup of tea. This unique design is great because it immediately makes the product stand out from other brands on the supermarket shelf. These 5 flavours are just the beginning of an extensive range of exciting choices to come in the near future.
Excitement levels will remain high for the Red Dot: Best of the Best prize winners as they will only find out on 4 November 2016 at the Red Dot Gala in the Konzerthaus Berlin who amongst them has been awarded one of the nine Red Dot: Grands Prix. In the presence of around 1,400 guests from around the world, the winners of this highest accolade will receive the elegant white Red Dot Trophy as a symbolic mark of their achievement.
“The increasingly international nature of our competition is proof of its growing reputation in the global design world”, says Prof. Dr. Peter Zec, founder and CEO of Red Dot. “We are very happy with this year's competition and are delighted at the very high standard of the award-winning projects from around the world. In today’s world, communication designers have become the catalysts between the worlds of language, economics and technology, in other words, they are the engines of progress. More than ever before, we want to be a driving force for development and trends in the sector and give established as well as up-and-coming designers the opportunity to find and claim their place in the market. The Red Dot seal of quality, known around the world to stand for a high level of design, helps them to achieve this.”
Award ceremony and exhibition
The laureates will be honoured on 4 November 2016 in Berlin where the Red Dot Gala will take place in the Konzerthaus Berlin for the sixth time in succession. Afterwards, the Red Dot prize winners will be celebrated at the Designers’ Night in the E-Werk Berlin. Here, for one night only, the exclusive winners’ exhibition “Design on Stage” will be presented at which Red Dot will also be showing the award-winning project Baancha House of Tea .
The Red Dot Design Award
The origins of the Red Dot Design Award date back to 1955. The now internationally renowned name and brand of the competition were developed by Prof. Dr. Peter Zec in the 1990s. The “Red Dot” has established itself internationally as one of the most coveted seals of quality for good design. In order to be able to properly evaluate the wide range of design projects, the award is sub-divided into three competitions: “Red Dot Award: Product Design”, “Red Dot Award: Communication Design” and “Red Dot Award: Design Concept”, each of which is held once a year. The Red Dot Award documents the most incisive trends around the world in everything from products to communication projects, packaging to design concept and prototypes. The award-winning designs are exhibited in the Red Dot Design Museums.
Founder & Design Director