Client : Brand's Suntory (Thailand) Co. Ltd.

Brand : BRAND’S VETA

Product : VETA Activ14

[Packaging Design, June 2020]

Overview:

In recent years, there has been a growing trend for healthy supplements and functional drinks. In Thailand, numerous brands, both local and imported, have joined the market. Among them, Brand's VETA has been a frontrunner in the field of functional essence products for many years. Now, they are looking to enhance their brand's value and set themselves apart from the competition by emphasizing their active and scientifically-driven approach.

The Solution:

In 2020, we gave Brand's VETA a fresh new look. Incorporating a sleek silver color into the design made the packaging stand out on store shelves. The brand logo and a fruit drop were placed at the center, creating an eye-catching focal point. To emphasize the brand's scientific edge, we added an Active Atom ring that encircles the drop, showcasing VETA's dedication to advanced research and innovation. With these elements and vibrant colors, the VETA packaging became truly distinctive, making it impossible to miss among other products in convenience stores.