CASE
G-BEAT – Energy Drink
for Gamers

The energy drink market in Thailand is still dominated by traditional brown-glass bottles, a format that feels outdated and fails to excite a new generation of consumers. Young people today—especially those passionate about gaming—are looking for something different: an energy boost that not only fuels their gameplay but also fits their lifestyle and identity.

G-BEAT was created to answer that demand. It’s not just another energy drink—it’s a brand designed to connect with gamers, offering them a product that feels bold, modern, and part of their world.

The design language of G-BEAT takes inspiration from gaming culture, with sharp, dynamic lines and vibrant neon colors that recall the glowing “power-ups” found in video games. The moment you see it, you instantly recognize that this drink is built for high-energy moments and designed for those who play to win.

G-BEAT isn’t just fuel—it’s a statement. An energy drink with the attitude, style, and visual power that makes gamers proud to pick it up.