CASE
OVALTONE RESTAGE
– BE BRIGHT, BE YOU

For the first time in over 10 years, Ovaltine Thailand has had a total style refresh.
Why now? Because trends have shifted. New generations are shaping the market. And our long-time fans have grown into a new life stage.

We set out to redesign the brand’s look, feel, and perception – giving Ovaltine a younger, more vibrant, and irresistibly positive personality under the big idea: “Be Bright.”

From the iconic Ovaltine Powder Original to 3-in-1, Less Sweet, No Sugar, and every UHT variant – every pack now bursts with colour, energy, and appetite appeal.
We introduced a bold English logotype, layered in fresh, dynamic colour blocks alongside Ovaltine’s signature red, and dialled up the delicious malt-and-milk visuals.

At the heart of it all is the hero benefit: Malt Power – the natural energy boost that fuels a bright, active life.

It’s not just a packaging change.
It’s Ovaltine stepping confidently into the now, inspiring a whole new generation to live, shine, and Be Bright.