SMIRNOFF ICE RED LIMITED EDITION

Throughout the lengthy Covid-19 lockdown period in Thailand, bars and nightclubs all over the country went dark as they were not permitted to open and serve partygoers.

In response, Smirnoff Thailand would like to launch these limited edition designs for their Smirnoff Ice Red bottles. These unique designs were created to persuade the consumer to reconnect with their feelings of the nightlife experience once again for this festive season, despite having to stay in their homes during the lockdown period.

We have created these ‘Unlockdown Party’ bottle designs by using bold and attractive red lines and stripes, modern geometric graphics and gift-wrapped motifs to create the experience of a party happening any time in your room, even if the bars and nightclubs remain closed.

In addition, these designs were also created to make these bottles stand out on the shelves, separating them from their competitors.