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Award-winning communication design: Adhock Studio Bangkok receives Red Dot for high design quality
Berlin, Germany, 27th Oct 2017. The jury for the Red Dot Award: Communication Design 2017 has made its decision. In a process spanning several days, the 24 experts assessed communication and creative works from agencies, designers and companies from 50 participating countries. Adhock Studio Bangkok has cause for celebration: The jurors awarded the Red Dot to YOK YOR SEAFOOD DELIVERY Packaging Design. designed by Adhock Studio Bangkok and thus emphasised Adhock Studio Bangkok high design quality and creative achievement.
YOKYOR Seafood Delivery [Food Packaging]
When the Bangkok seafood restaurant Yokyor expanded its business to include take-away and delivery services, it came up with the idea to create an aesthetic packaging that attracts the customer’s attention when their order is delivered. In addition, the respective marine creature is depicted on each box so as to visually convey the freshness of the seafood. The key visuals introduce five characters of sea animals that are alive and trying to break out of the box in order to illustrate the type of seafood inside: fish, crab, crayfish, cockle or squid. The cartoon-like illustrations have a comical and emotive touch.
Professor Dr. Peter Zec, founder and CEO of the Red Dot Award: “I am delighted that agencies, designers and companies from all over the world have once again used the Red Dot Award: Communication Design as an evaluation platform. It is important to subject one’s own achievements to scrutiny again and again in order to constantly improve and maximise the potential for success. I congratulate the Red Dot winners on the high design quality of their work. The award testifies to the fact that they are pursuing the right design strategy”.
The award ceremony for the Red Dot Award: Communication Design 2017 will take place on 27 October. During the Red Dot Gala in the Konzerthaus Berlin in Germany, the Red Dot: Best of the Best and Red Dot: Grand Prix winners will receive their trophies. At the subsequent Designers’ Night in the E-Werk Berlin, the Red Dot laureates will be given their well-deserved certificates and will celebrate their success. In addition, the exclusive winners’ exhibition “Design on Stage” will showcase the awarded communication works at the after-show party, including YOK YOR SEAFOOD DELIVERY Packaging Design.
The award-winning project from Adhock Studio Bangkok will also be presented in the International Yearbook Communication Design 2017/2018. It will be published on 14 November 2017 and documents the state of the art in global communication design.
Bangkok, 10th Mar, 2017 – Adhock Studio was a winner of this year’s iF DESIGN AWARD, a world-renowned design prize. The winning product, BaanCha House of Tea, won in the discipline packaging design, and Bangkok Recipe won in the discipline communication design in Corporate Identity category. Each year, Germany’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD.
‘BaanCha’ and ‘Bangkok Recipe’ won over the 58-member jury, made up of independent experts from all over the world, with its stunning visual and creative ideas. The competition was intense: over 5,500 entries were submitted from 59 countries in hopes of receiving the seal of quality.
More information about ‘BaanCha’ and ‘Bangkok Recipe’ can be found in the “Design Excellence” section of the iF WORLD DESIGN GUIDE .
About the iF DESIGN AWARD
Since over 60 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concepts. All awarded entries are featured on the iF WORLD DESIGN GUIDE, in the iF design app and are displayed at the iF design exhibition Hamburg.
[Bangkok, Aug 18th, 2016]
The highest standard of communication design: Baancha House of Tea packaging Design receives the coveted Red Dot: Best of the Best!
The Red Dot jury has reached a decision and is awarding the coveted Red Dot: Best of the Best in the Red Dot Award: Communication Design 2016 to Adhock Studio for its outstanding Baancha packaging Design . In sessions that lasted several days, the 26 experts on the Red Dot jury evaluated each of the large number of entries individually, live and on site. This year saw designers and companies from a total of 46 countries take part in the award. Every year, a select few projects particularly stand out from the numerous entries because of their exceptional design and innovative approach. This time, only 0,8 percent of the projects are recognised with the Red Dot: Best of the Best, the award for outstanding design quality.
BannCha is a unique, new brand of instant tea currently available in 5 popular, traditional Thai fruit flavours, each offering a genuine taste of the Land of Smiles. This delicious beverage tastes just like drinking juice freshly squeezed, straight from the fruit, and the packaging cleverly captures this concept by creating a stunning visual of half-sliced fruit which at the same time resembles a cup of tea. This unique design is great because it immediately makes the product stand out from other brands on the supermarket shelf. These 5 flavours are just the beginning of an extensive range of exciting choices to come in the near future.
Excitement levels will remain high for the Red Dot: Best of the Best prize winners as they will only find out on 4 November 2016 at the Red Dot Gala in the Konzerthaus Berlin who amongst them has been awarded one of the nine Red Dot: Grands Prix. In the presence of around 1,400 guests from around the world, the winners of this highest accolade will receive the elegant white Red Dot Trophy as a symbolic mark of their achievement.
“The increasingly international nature of our competition is proof of its growing reputation in the global design world”, says Prof. Dr. Peter Zec, founder and CEO of Red Dot. “We are very happy with this year's competition and are delighted at the very high standard of the award-winning projects from around the world. In today’s world, communication designers have become the catalysts between the worlds of language, economics and technology, in other words, they are the engines of progress. More than ever before, we want to be a driving force for development and trends in the sector and give established as well as up-and-coming designers the opportunity to find and claim their place in the market. The Red Dot seal of quality, known around the world to stand for a high level of design, helps them to achieve this.”
Award ceremony and exhibition
The laureates will be honoured on 4 November 2016 in Berlin where the Red Dot Gala will take place in the Konzerthaus Berlin for the sixth time in succession. Afterwards, the Red Dot prize winners will be celebrated at the Designers’ Night in the E-Werk Berlin. Here, for one night only, the exclusive winners’ exhibition “Design on Stage” will be presented at which Red Dot will also be showing the award-winning project Baancha House of Tea .
The Red Dot Design Award
The origins of the Red Dot Design Award date back to 1955. The now internationally renowned name and brand of the competition were developed by Prof. Dr. Peter Zec in the 1990s. The “Red Dot” has established itself internationally as one of the most coveted seals of quality for good design. In order to be able to properly evaluate the wide range of design projects, the award is sub-divided into three competitions: “Red Dot Award: Product Design”, “Red Dot Award: Communication Design” and “Red Dot Award: Design Concept”, each of which is held once a year. The Red Dot Award documents the most incisive trends around the world in everything from products to communication projects, packaging to design concept and prototypes. The award-winning designs are exhibited in the Red Dot Design Museums.
Founder & Design Director